Like other social networks that offer live functionality, LinkedIn has also adopted the new live video feature to allow individuals and businesses to enjoy real-time live video with users. Microsoft is involved in the transmission of live videos, thanks to its ownership of LinkedIn. This beta is initially offered to US users this week . And this happens almost 18 months after LinkedIn began admitting the video.
LinkedIn Live will focus on topics such as questions and answers, events, conferences, call for results, awards ceremonies, product announcements and more. Microsoft is helping support LinkedIn Live through its Azure Media Services, providing the most important coding technology for delivering live video without problems. LinkedIn also collaborates with Wirecast, Switcher Studio, Wowza Media Systems, Socialive and Brandlive to provide content creators with access to experienced streaming services. LinkedIn will now face strong competition from Facebook, Twitter, YouTube, Twitch and many other services that offer live video streaming services. LinkedIn clearly thinks that it can be differentiated according to its target audience and the type of video it will offer. It will not be the perfect place to watch video transmitters beat the latest video games, and you probably will not see your friends or colleagues live broadcasting their personal lives. LinkedIn has always been about professional connections of working life.